How Will SideWiki Affect Your Association?

Still thinking social media is just a fad you're going to ride out? Still thinking you don't have the staff resources to bother with monitoring what's being said about your organization--let alone attempt to facilitate that conversation on your own turf? Guess you better think again now that Google SideWiki is in the picture.

At the barest minimum, I would suggest you familiarize yourself with SideWiki and install it on your computer so you'll at least know when/if people start using it on your website.